The work
Every line, opened in full.
The register records five identity choices per site. A new design that matches any line on two of them goes back to the board. Here is each entry.
Lead entry · hospitality
The Neighbourhood, Penryn
A wine bar and kitchen in a Victorian sail loft, whose old site undersold the room. The direction came off the room itself: cream walls, timber, wine, photographed and turned into the palette. High-contrast serif over full-height interior photography. Built to win bookings. View the live site.
- Layout
- light editorial split
- Type
- high-contrast serif + spaced caps
- Colour
- warm cream, brick red, natural timber
- Hero
- full-height interior photography
- Signature
- soft scroll image reveals
The entries
The rest of the register.
Two early fifth-choices stay in the paper log. They are recorded, not published.
Get Up Fitness
A gym that needed its site to feel like the first rep of a session. Black and mustard gold, condensed caps, athletic photography. Built to turn intent into sign-ups.
- Layout
- dark full-bleed photographic
- Type
- condensed display caps + clean sans
- Colour
- black + mustard gold
- Hero
- full-bleed athletic photography
- Signature
- held in the studio log
McLachlan Wedding
A wedding site, and the client was family. The register held anyway: fine serif and script over golden-hour photography. It looks nothing like anything else in this log, which is the point.
- Layout
- romantic editorial
- Type
- fine serif + script
- Colour
- soft naturals, golden hour
- Hero
- golden-hour photograph, fine serif titling
- Signature
- held in the studio log
cmxwd.com, version three
Our own last site, logged and checked exactly like a client's. Dark drawing-sheet editorial with a cyan path that drew itself down the page. This site you are reading had to clear it: compare the two and count the shared choices.
- Layout
- dark drawing-sheet editorial
- Type
- neo-grotesque display + mono annotations
- Colour
- near-black, white, electric cyan
- Hero
- measured wordmark with dimensions
- Signature
- a cyan path drawing itself down the page
-
turps-woodIn buildFurniture maker. Line reserved, joins the register at launch.
-
arrowsmith-golfIn buildGolf coaching. Line reserved, joins the register at launch.
The next line
The next entry could be yours.
Three drawn directions, your choice, then the register. Call me or send the form.