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The last line below is this site. It fills itself in by the end of the page.

No two of my sites share an identity.

I am Charlie. I draw one-of-a-kind websites for small businesses, then log every identity so it can never repeat. This is the log.

Start your line Read the register

The fingerprint register · five identity choices per site

  • neighbourhood-penryn
    light editorial split · high-contrast serif + spaced caps · warm cream, brick red, timber · interior photography hero · soft scroll image reveals
    Shipped
  • get-up-fitness
    dark full-bleed photographic · condensed caps + clean sans · black + mustard gold · athletic photography hero · fifth choice held in the studio log
    Shipped
  • mclachlan-wedding
    romantic editorial · fine serif + script · soft naturals, golden hour · golden-hour photograph hero · fifth choice held in the studio log
    Personal commission
  • cmxwd-v3
    dark drawing-sheet editorial · neo-grotesque + mono · near-black, white, electric cyan · measured wordmark hero · a cyan path drawing itself down the page
    Our last site
  • turps-wood
    line reserved · joins the register at launch
    In build
  • arrowsmith-golf
    line reserved · joins the register at launch
    In build
  • cmxwd-v4
    — · — · — · — · —
    This site

Checked before anything ships. Our own sites are logged like everyone else's.

The rule

Three directions. One log. No repeats.

Every project starts with three drawn directions, each one different by design. The direction you choose becomes your site, and its five identity choices go in the register. If a new design matches any logged line on two choices, it goes back to the drawing board.

Two early fields stay in the paper log. Nothing on this page is invented.

The entries

Three businesses, three different worlds.

Open any entry. Five choices, none repeated, each one drawn for that business alone.

The Neighbourhood, Penryn

A neighbourhood bar and kitchen. The palette came off the room itself: cream walls, brick, timber. Built to win bookings.

Layout
light editorial split
Type
high-contrast serif + spaced caps
Colour
warm cream, brick red, natural timber
Hero
full-height interior photography
Signature
soft scroll image reveals
Get Up Fitness

A gym that needed its site to feel like the first rep of a session. Black and mustard, condensed caps, athletic photography. Built to turn intent into sign-ups.

Layout
dark full-bleed photographic
Type
condensed display caps + clean sans
Colour
black + mustard gold
Hero
full-bleed athletic photography
Signature
held in the studio log
McLachlan Wedding

A wedding site, and the client was family. The register held anyway. It looks nothing like anything else in this log.

Layout
romantic editorial
Type
fine serif + script
Colour
soft naturals, golden hour
Hero
golden-hour photograph, fine serif titling
Signature
held in the studio log

See the full register

Two matching choices send a design back to the board. The check runs before you ever see a direction.

The collision test

Try to find a repeat.

Pick any two entries. The page compares all five choices, live. The guarantee is not a promise, it is a check that runs.

Every mark on this page is computed from the five choices it stands for.

Your line

Your business is not in the log yet.

Type your business name and the page will hold a line open. The real identity gets drawn the way the others were: three directions, your choice, then the register.

Every price is a from, agreed as a whole number before work starts.

The terms

Whole numbers, written down.

The Launch Page

from £600

One page, drawn from scratch. For the business that needs a single page that converts.

The Studio Site

from £1,000

A full small-business site. The whole method: three directions, the register, launch.

The Flagship

from £2,500

For the business that wants the whole journey designed, like this page you are reading.

Care

from £75 a month

Hosting, security, updates and small changes, handled. A human answers the phone.

One personYou talk to me from first call to launch. Nobody else.
On the recordRead the reviews on Trustpilot.
Real photographyPhotography packages available. Real photos of your real business, never stock.

See what each tier includes

It comes straight to me. There is nobody else.

The margin

Start your line.

Tell me what your website should do for you. I reply within one working day. If talking is easier, call me on 07891 975239.