A 2B pencil, worn to half length. That is the production pipeline.
One person draws all of this.
I am Charlie McLachlan. CMX Web Design is me, a desk in Padstow, and a register that keeps me honest.
Gulls outside the window, keys clicking, coffee going cold. The office.
The hours
The drawing happens at 06:30.
Before email, before calls, the day starts with a pencil. Every site begins as sketches, because templates cannot start there. The screen comes later.
When a site nears launch I hold a phone up next to the client's actual shopfront. If the two do not belong together, it is not finished.
Our own sites are in the register too. This one had to pass the same check.
The register
Why I keep a log.
Most agencies reuse what worked last time. That is how every site ends up the same. The register makes reuse impossible: five identity choices per site, written down, checked before anything new is drawn.
You can read every line, or run the check yourself.
No account managers, no handoffs, no "the developer will look at it".
One person
First call to launch, nobody else.
You talk to the person who answers the phone, draws the directions, writes the code and presses deploy. Decisions take minutes, not meetings.